Agadir

Souss-Massa

Moroccan Riviera, Granary of the Kingdom

Agadir, rebuilt after the 1960 earthquake, is Morocco's premier seaside resort. The Souss-Massa region combines mass tourism, intensive agriculture, and authentic Berber traditions.

2.9 million

Population

53,789 km²

Area

54 inhabitants/km²

Density

7% of national GDP

GDP

Agadir

Capital

Semi-arid oceanic

Climate

Histoire

The Souss was the cradle of Berber resistance and the Saadian dynasties. The 1960 earthquake razed Agadir, killing 15,000 people. The city was rebuilt with modern, safe urban planning.

Géographie

Between the Anti-Atlas and the Atlantic, the Souss valley is a vast irrigated agricultural plain. The semi-arid climate is tempered by the ocean, offering 300 days of sunshine per year and fine sandy beaches.

Economy & Key Sectors

Les moteurs économiques de la région Souss-Massa

Agriculture

Citrus fruits, early vegetables, endemic argan tree

Fishing

World's leading sardine port, canneries

Tourism

Seaside, golf, thalassotherapy

Agri-food

Processing, export to Europe

Key Figures

Tourists/year

60% national

Citrus production

World's first

Sardines

100% worldwide

Argan oil

Tourism & Discoveries

Agadir offers 10 km of fine sandy beach and almost permanent sunshine. The hinterland holds treasures: surfing paradise at Taghazout, the medina of Taroudant, and the Paradise waterfalls.